We`ve all fallen victim to Gems sales ploys because otherwise we wouldn`t be as old and as wise about them as we are now. It`s kind of addictive for a while and that`s what they depend on. People watching, waiting and getting excited etc BUT nowadays I see the whole thing as nothing but a huge exaggeration. Exaggerated starting prices, quality, hype about rarity, colour, quantity, auctions, sales, certification, class, customer service, delivery and so on and so on. You really want to believe everything they say and for a while you live in hope, think that you must have got just the one dodgy item, poor qualty stone etc and then it smacks you between the eyes that in a nutshell you get what you pay for and there`s a whole world full of genuine vendors with genuine quality items all vying for your business. I now call Gems a " hit and run " outlet because they hit you with the patter, sell you something and aren`t really bothered after that because they can run away with your hard earned money. It`s a TV fairytale and we all know a good fairytale when we see one !