It's all part of their policy of making them feel like your friends ,more likely to trust them and spend money.
Presenters have changed since they first started QVC, they used to be professional, not acting like Chloe Everton sticking skirts on their shoulders and calling them ponchos. No I rarely watch now, the hard sell, telling me "so get yours now!" as if I'd already bought it and belongs to, me so I must buy it, is a right turn off.