- Joined
- Feb 25, 2011
- Messages
- 338
Oh HOCHANDA...
It is absolutely dire and more amateur than the majority of the local TV channels that have launched... loved The Craft Channel wishing them luck on Facebook, they must have been laughing their asses off when it went on air yesterday - certainly showed them how NOT to do it next month!
A lot of people are jumping to their defense on Facebook about not knowing about some problems until you go live - that is absolute nonsense. You don't have to go live to know you haven't acoustically treated your studio space which is just a glorified open plan office... they even have bare breeze blocks on show. You don't have to go live to know text sizes on graphics are too small (unbelievable they still haven't sorted this out).
No website to order (although remember how many years it was before Ideal and C&C launched theirs) even though the gothic presenter is telling people to checkout their baskets. No mention of delivery times or money back guarantee. They haven't really made it clear to viewers when they're live (9am - 9pm). Many products available cheaper elsewhere.
The sets are dark and drab, hardly creative and inspiring plus the area that is just blinds in front of a real window is the biggest TV no no ever... yesterday the 'Queen of Crafts' was constantly washed out as the sun came in and out.
As for the presenters... not one who has a good history of actually being able to sell on TV - Matt has to be the most awkward presenter to watching and everyone loves Lee Clark but he was booted from several channels including most recently Ideal World and Create & Craft because he doesn't pull in the sales. Also, people are loving the more laid back approach, no heavy pushing from presenters but again that doesn't sell so don't get too use to it.
It's surprising that the production quality is so bad as they've poached a lot of experienced crew from Ideal World / Create & Craft - not that it shows. Although not helped by their equipment, they are mixing different types and models of cameras (hence no 2 shots match in colour) and remote operated cameras are such a bad idea for shopping TV unless like QVC you buy the best of the best and have decent operators.
On a plus note, the VT's are pretty decent - have these been made by an outside agency or freelancer?
I don't appreciate the various digs at C&C they've made including in the launch show i.e. "don't have to pay for calls" "more than just card making" - let's not forget it was Paul Wright & Val Kaye at the helm of C&C when they brought in premium rate numbers, hard selling, heavy repeat of same lines etc. Let's be honest, the only reason Paul & Val have had success previously is because Ideal World went up in flames and the insurance kick started the channel which had pretty much flat lined in the first year or so on air. Don't take any notice of their passion for this venture, it's even stated on the Crowdcube page that they expect to sell the company within a few years.
Then what will they do? Start another craft channel?
:mysmilie_19:
I really thought HOCHANDA were going to be the ones to watch out for...
It is absolutely dire and more amateur than the majority of the local TV channels that have launched... loved The Craft Channel wishing them luck on Facebook, they must have been laughing their asses off when it went on air yesterday - certainly showed them how NOT to do it next month!
A lot of people are jumping to their defense on Facebook about not knowing about some problems until you go live - that is absolute nonsense. You don't have to go live to know you haven't acoustically treated your studio space which is just a glorified open plan office... they even have bare breeze blocks on show. You don't have to go live to know text sizes on graphics are too small (unbelievable they still haven't sorted this out).
No website to order (although remember how many years it was before Ideal and C&C launched theirs) even though the gothic presenter is telling people to checkout their baskets. No mention of delivery times or money back guarantee. They haven't really made it clear to viewers when they're live (9am - 9pm). Many products available cheaper elsewhere.
The sets are dark and drab, hardly creative and inspiring plus the area that is just blinds in front of a real window is the biggest TV no no ever... yesterday the 'Queen of Crafts' was constantly washed out as the sun came in and out.
As for the presenters... not one who has a good history of actually being able to sell on TV - Matt has to be the most awkward presenter to watching and everyone loves Lee Clark but he was booted from several channels including most recently Ideal World and Create & Craft because he doesn't pull in the sales. Also, people are loving the more laid back approach, no heavy pushing from presenters but again that doesn't sell so don't get too use to it.
It's surprising that the production quality is so bad as they've poached a lot of experienced crew from Ideal World / Create & Craft - not that it shows. Although not helped by their equipment, they are mixing different types and models of cameras (hence no 2 shots match in colour) and remote operated cameras are such a bad idea for shopping TV unless like QVC you buy the best of the best and have decent operators.
On a plus note, the VT's are pretty decent - have these been made by an outside agency or freelancer?
I don't appreciate the various digs at C&C they've made including in the launch show i.e. "don't have to pay for calls" "more than just card making" - let's not forget it was Paul Wright & Val Kaye at the helm of C&C when they brought in premium rate numbers, hard selling, heavy repeat of same lines etc. Let's be honest, the only reason Paul & Val have had success previously is because Ideal World went up in flames and the insurance kick started the channel which had pretty much flat lined in the first year or so on air. Don't take any notice of their passion for this venture, it's even stated on the Crowdcube page that they expect to sell the company within a few years.
Then what will they do? Start another craft channel?
:mysmilie_19:
I really thought HOCHANDA were going to be the ones to watch out for...
