You can tell it is a good deal as they sell them with low quantities like 2.
To sum up bid shopping.
Quantities like 250 = tat that probably isn't even worth the price they sell it for but even if it is the price of the call and P&P makes a tidy profit.
Odd one or two in quantity = great product at good price but they make loads from the hundreds if not thousands who miss out but still have to pay for the call. Bid get 50% of call cost.
I saw it live, and was £137.99 on Amazon. I'm not sure if you realize, Ideal World would NEVER bring the item to air at that price. It will be on the web for that price, but it was on IW about 3 weeks ago as the Pick of the Day, and was £199.99 with an rearrangement of attachments.