It doesn't to me.
You probably think that because of the diamonds and the size of them, most of us would think they are 'fake' because they are so big and would be so expensive but PPC has some amazing jewellery, Art Deco pieces and antique stuff that we'd all die for but never 'fake' or 'costume' pieces.
Diamoneek is not cheap but I have to admit i'd rather have a very small diamond than a large piece of diamoneek, (as its no different to cubic zirconia as far as i'm concerned and thats MUCH cheaper) but thats just my opinion and mainly because I love diamonds and should have been born a princess
I am not trying to insult anyone who likes it as I know there are many many people who do, its just not for me, as lovely as it looks and I've seen some wonderful diamonique items but as I say they are not for me..
I'd love a blue diamond, a little single blue diamond in something, aaaaaah a girl can dream eh?