Hope it does sink. Reputable auctioneers told me 3 internally flawless rings I have bought from Gemporia, are not internally flawless, valued at significantly, significantly less than I paid.
EVERYTHING will be valued at significantly less than anyone paid.
If places like Gemporia thought that their jewellery was worth the prices that they say it is worth, then why wouldn't they sell it for that price (especially when they've, allegedly, got money problems).
It makes me laugh when they waffle on with quotes like "Tanzanite is selling for £4,000 per carat in the trade - but you can get it from us for just £150".
So you're going to go through the trouble of designing a ring, getting a setting made, putting a stone that you claim is worth £4000 into it, then paying for the expense of stocking it, paying a presenter to flog it on TV, paying a camera crew to show it, paying a call centre to take the order for it, paying for the broadcasting costs to show it on TV - and then sell it to us for £150 out of the goodness of your heart for shiz and gigglez?
Yeah, righto! Maybe, just maybe, that £4000 stone was a really high end stone with amazing cutting, amazing colour and amazing clarity - and your £150 stone was cut in Jaipur by one-eyed Willie, is windowed, has dubious colour, and inclusions galore - and is actually worth about £20 wholesale value.
If Gemporia thought they could flog Tanzanite for £4000 a carat, they wouldn't need to be a selly-telly channel. They could just sell all their stones for the prices they claim they're worth at gem fairs like Tucson or the Hong Kong Gem Show.
"This is worth £4000 a carat - but we'll struggle financially, make presenters redundant, ditch overnight live shows and drag Steve Bennett back into the business to put his own money in to speed up your refunds - just so that we can flog this to you for £150! Because we're really nice like that".
Do people serious believe that s**t?