As some people here know I reported them to The ASA for the imo highly misleading way Adina sold a dyed blue agate necklace.
It was on pre-order, so her sales pitch for it continued off & on for literally hours before it went to air in a full presentation.
I submitted a very thorough report to ASA. Including screenshots of the TV presentation to substantiate my complaint. I made sure Adina was quoted exactly with exact times provided. All references to this dyed blue agate as being "rare" , "auction house worthy", even the imo implication that it was natural blue agate etc, etc.
I waited weeks for a reply back from The ASA & eventually got this. They'll advise them yet again. Can't say I'm not disappointed with their conclusion.
Oh well, at least I put the work in & tried.
"Dear .......... ,
Thank you for contacting the Advertising Standards Authority (ASA) and for your patience whilst we consider the issues.
I understand that you have raised concerns regarding the use of the term “pariba grade” to describe a necklace. We have reviewed the ad in light of your concerns and considered all the issues raised.
On this occasion, having taken our
prioritisation principles into account, we have decided to resolve your complaint through the provision of advice. Therefore, we have explained your concerns to the advertiser and provided them with guidance on how to ensure that their advertising complies with the Codes.
Thank you once again for taking the time to raise your concerns with us. Comments such as yours help us to understand the issues that matter to consumers and we will keep a record of your complaint on file for use in future monitoring. If you would like more information about the work we’re currently involved with, please visit our website
here."