I think the above is right. The grey pound is their target market in general. How many phone in voices actually sound UNDER 50, or 40 for that matter ?
HOWEVER, what these "stylists" and buyers have failed to grasp, is, their target market were once the teenagers of the 60's ! and the last thing that that generation wants is to look like their mothers did when they were post menapausal !!!! only back then - yeah, 40 odd years ago, it was called CRIMPILENE ! and now we have been lumbered with bl....dy polyester in the guise of 'milky' and 'fluid jersey' !!!
I am 62 with no longer a figure to die for, but who onced danced around her handbag with the best of them, - as probably most of the qvc female audience did, and who still have an eye for fashion, and who love Monsoon, and Per Una et al. Not all of us reach a certain age, and overnight become Mumsy - SO WHY OH WHY cant the 'children' who are posing as buyers at QVC act grown up for once and give us the fashion we want.
I strongly identify with your third paragraph, I too once danced around my handbag, sigh..! But for the most part I agree with what you're all saying - HOWEVER - I did order the Kim TSV (sad I know!), my first Kim purchase ever - I wore it the day it arrived (Monday) and I wore it again yesterday (did wash it inbetween!) - I love it! It looks good, it feels good - and those of us around my age will be saying "and by golly it does you good"! Previously my only "fashion" purchases from QVC were at least ten years back, two 3/4 length shirt style blouses which were brilliant as the fashion then was to wear that kind of thing open over a skirt and top...yes by golly I wore a skirt then instead of living in jeans like I do now! As to crimplene, I'll have you know I used to get half a yard of it from Mansfield market practically every Saturday and make myself a 6-panel gored skirt for ten bob - this was pre-decimal! Happy days! Thanks for reading this far, those who've bothered!:wave:
