When you see Ruth or Gok on ITV's "This Morning", or other TV shows, doing a fashion segment, why do they never show fashions from QVC (or IW for that matter)? It's not as though the segments are just for high street shops, as plenty of it comes from other well known dot coms, which leads me to think that either QVC don't want their stuff shown on TV for the masses, or the TV execs behind it don't consider their stuff worthy of being shown. Any ideas?