Jacqualina, you asked before and I didn't respond because there are some things it's not appropriate to put on this forum. What I CAN tell you is that a very close friend of mine was offered a job at Rocks and Co before they went on air. So I knew about the venture before it was even launched. I was told categorically that it was a Don Kogan venture. I am not going divulge any more than that - sorry - but perhaps you now understand why, from the very start, I have said the same thing.
Also, if you've seen M4G's post you will see that she had a conversation also (with completely different people) who confirmed the same thing and they are inside the industry.
However, personally, I don't care whether he is behind Rocks and Co or not. His sudden appearance and slip ups on air do set tongues wagging and laying aside the legal aspects, I do think that it's dishonest, if he is behind the company, to wheel him out as a guest.
I'm pretty sure that even if you saw the accounts, Don's name wouldn't be on them. Look at it this way, if you were subject to competition and confidentiality law from a previous company, you're not likely to flaunt a new venture that may mean you fall foul?
At the end of the day, I've always like Don's larger than life personality. I felt happy knowing he was behind Rocks and Co BUT subsequently have lost faith in the company and prefer to shop elsewhere.
I hope that helps. Perhaps others could chime in with how they know?