Does QVC really believe that it's viewers are a few sandwiches short of a picnic? Why would anyone who has any respect for money pay £369 for 1/2 a carat of diamond, the quality of which we are unaware, set in the lowest quality of gold, 9ct? This is exorbitantly overpriced, even if it was 18ct it wouldn't be cheap. Not expensive, but certainly not a not - to - be - missed purchase. I am not even tempted by this. Generically, I am more into buying older, mainly victorian, diamonds. They are worth more, plus I like the history of the piece. Were I intending to spend that amount of money, it would be on an older item of jewellery.
P.s. This is not a dig at QVC which, in the main, has been nothing but appeasing and extremely compliant and helpful in any dealings I have had with them, and the main reason why it is the only shopping channel I patronise. This is just an opinion I hold on this particular topic.