Brissles
Registered Shopper
We all know that IW has been the 'home' of the cheaper product, but there was always an air of respectability with the maturity of the presenters, like Denise, Loel, Sean (to a degree), their older Create and Craft guests, and the pleasant models.
Now they have changed the 'persona' of the channel by employing all the out of work gobby auction presenters, (who must be on cheap wages to have them en-masse,) and with the continuous 'deals' and change of on screen graphics, the whole thing is going down the pan big time.
I remember years ago when one of the first Apprentice's (You're fired) groups had to do an on screen presentation. Insanely they chose a wheelchair and craft glue dots to sell. It showed Loen talking them through it behind the scenes, and she made it clear that they weren't to damage the reputation of the company. Clearly here we are, and by hiring the likes of Jacks and Genevieve the 'reputation' they once had is now long gone.
Now they have changed the 'persona' of the channel by employing all the out of work gobby auction presenters, (who must be on cheap wages to have them en-masse,) and with the continuous 'deals' and change of on screen graphics, the whole thing is going down the pan big time.
I remember years ago when one of the first Apprentice's (You're fired) groups had to do an on screen presentation. Insanely they chose a wheelchair and craft glue dots to sell. It showed Loen talking them through it behind the scenes, and she made it clear that they weren't to damage the reputation of the company. Clearly here we are, and by hiring the likes of Jacks and Genevieve the 'reputation' they once had is now long gone.