I agree, they do need a re-think. This hysterical style of presentation, with gabbled words and a complete lack of factual information about the gemstone turns me off completely. These days, probably because they employ presenters who do not have the in-depth, factual knowledge of the 'old style' presenters (most of whom have left!) the presenters seem to compensate for what would otherwise be long silences by talking in superlatives, telling you how "wonderful", "fantastic", etc. everything is - which is purely subjective anyway. I've noticed that there are few (if any) tips and hints given for those viewers without much gemstone knowledge - the older presenters would tell you, for example, not to immerse pearls, coral or opals in cleaning solution, because these stones are porous. They would also tell you not to put several items of jewellery together, in case the softer stones were scratched by the harder ones. They also used to mention about not buying magnetic clasps for anyone with a pacemaker - these are the useful things people want to hear. Telling them that the item is "gorgeous" serves no useful purpose. Also, can we hear a little about where the gemstones come from and when the stone was first discovered. I smile to myself when I see on their website that presenters are "qualified as an AJP jewellery professionals" - well, come on then, presenters - let's hear some knowledge coming over the airwaves!
Perhaps shopping channels in their present format need a re-think, their customers have more info at their end of a laptop now and maybe a calmer less hyped presentation would be better for all.[/QUOTE]
