Decleor Fans It Is Coming Back.

[donna255]

I know I should put this in Off Topic but it might get lost there.

From the British Beauty Blogger Beauty Business News.

More L’Oreal news – they’ve finally sold Decleor after ceasing production back in the autumn of last year. The buyer is a new brand building company called Cospal, headed up by Matthieu Lesieur who has links to the brand as his father bought it in the 1980s before selling it to Shiseido (who sold it to L’Oreal). It is reportedly going to be ‘reinvented from scratch’ and I feel quite excited to see what direction the brand will now take and when it will re-emerge.

 

[Sazza]

This was announced about a month ago, I thought I had posted about it, but must have forgotten

https://professionalbeauty.co.uk/site/newsdetails/loreal-stop-production-and-supply-of-decleor-spa

I should think if will take fair amount of time before anything is available as they will need to decide what products to make, which formulation and set up production facility etc.......

 

[maymorganlondon]

How promising!!
I hope this works out.

 

[donna255]

This was announced about a month ago, I thought I had posted about it, but must have forgotten

https://professionalbeauty.co.uk/site/newsdetails/loreal-stop-production-and-supply-of-decleor-spa

I should think if will take fair amount of time before anything is available as they will need to decide what products to make, which formulation and set up production facility etc.......

Sorry, if you did post and I didn't notice.

 

[Sazza]

Sorry, if you did post and I didn't notice.

I didn't, I meant to but must have got distracted!!!

 

[maymorganlondon]

Even better if Decleor comes back and comes back to QVC. That would be the second “rescued” brand on Q after Gatineau.

 

[Radiomike]

Decleor wasn’t in a good way when they left QVC. The basics were still there in terms of oils and balms, but in the rest of the range there seemed to be way too many new formulations that nobody wanted or liked, at least judging by the reviews. Nothing stayed the same for more than a few months, with names and ranges changing all the time, new things introduced and disappearing after five minutes, while much-loved, top selling products were abandoned in favour of half-hearted alternatives. I still miss the shower gel in the blue teardrop-shaped bottle!

 

[candycane]

I doubt it will ever be the same brand that loads of us loved and used for years but I would still test it out when it comes back to the market. I'm using Elemis at the moment which is fairly good. I got a Gatineau set for Christmas in the hope it may have improved from the last time I used it but unfortunately it hasn't and most of it is on Ebay .

CC

 

[Sazza]

Hopefully Cospal, the new owners will want to return it to its roots particularly as the President of Cospal is the son of a the person who owned the brand in the 80s before it was sold to Shiseido.