I've noticed they say this a lot. "You are saving however many pounds compared to the high street." For example they said on air, with avoplex and nail envy, you save about half the price compared to shopping from Lena White. But you also save much more shopping on ebay (especially ebay US), and quite a few other beauty websites. It just get's on my nerves when they act as if QVC prices are the best, when alot of the time they are not. Deceptive if you were not a canny shopper.