My second ever purchase from Gems TV in October 2012 was this Samburu bracelet:
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The product detail includes this statement: "For every piece sold, £6 will be donated back to the community. This is in addition to the salaries we have already provided for making the pieces."
I distinctly remember that this was a Steve Bennett presentation and is one of the reasons that I stayed with Gems TV. When he set up the CLF, bringing in other entrepreneurs such as Branson, I was impressed. It was also Steve who got me buying jewellery with his presentation on the rhodolite garnet from India that he marketed as "Rajasthan Garnet', with all the details of cutting schools, kids schools etc.
I still wear the bracelet but, these days, it can trigger feelings of sad nostalgia.