I have loved the 2 I bought RubySlippers-The Elemis one where most of it us for me,lol and the Mally one. I know that others have said (rightly) that Mally make up won't be widely known by friends and family BUT- I know people who have heard of her through their travels to the USA and my mum knows I use it so is happy to use the bits I give her. My friend had some from me last year and loved it so much she asked for more!
Also the Mally one was cleverer than I thought. In addition to the gift boxes supplied with it they had a booklet- similar to the one that came with the eye pallett TSV. You can hardly rip them up and plonk the instruction diagrams in each gift box- so Mally had included an additional, foldaway, perforated -edge set of instructions at the back so you tear off the one you want for your friend's set and pop it in the box. My friend got the plum shadows, black eyeliner and the lilac shimmed shadow stick from the OTO plus the Mauvelicious lip gloss. All of that will suit her colouring and she went nuts for the shadow sticks. The set came beautifully boxed. Mum got the brown shadows and expresso liner. I got the Taupe shadows, the 2 remaining glosses, the royal plum liner and 3 of my favourite mascaras which I replace every 3 months. I have used this mascara for the past 18 months and it really is as good as claimed.
Attention to detail and quality. I am surprised it didn't sell better but as others have said the last TSV probably let it down. But I used it as intended and can't praise it enough. I changed my mind about 3 times and cancelled then re-ordered. Glad I did.