This was on the cards, so comes as no surprise. As you rightly say, he should have done his homework before opening the studios the second time around. He obviously didn't do this, or didn't listen to the research or feedback. And the Diamond Room had disaster written all over it from the beginning - the items were too expensive for most people, and the format was slow and laboured. The fact is that you can get diamond rings with as good, if not better specifications elsewhere, and with more gold in the shank (Gems rings are becoming well-known for the thinness of their gold shanks) - and the prices are cheaper. Gems badly need a wake-up call - they have lost a lot of well-known and respected presenters - Scott Worsfold, Fiona Egan, Liv Edmonds to name just a few - and IMO some of the existing presenters have an attitude of superiority and arrogance at times (yes, Angeline, I do mean you). Surely Mr Bennett will be finished now in the USA - who would buy from Gems USA after their past performance? I think you've mentioned an important point when you talk about Steve Bennett's ego - look at the farce of creating a "coat of arms"! What benefits exactly did the customer gain from the company suddenly deciding to create their own coat of arms? All it seemed to be was an ego-trip for the Bennetts, so why should the customers be jumping up and down with glee because there's a silly coat of arms on the letterheading? Stop trying (and failing) to take over the world, Gemporia, and start giving attention to keeping the few good presenters you have left. Tell Angeline to pipe down and stop acting as though she owns the channel, admit when you've badly messed-up and (as you say) concentrate on quality, good value and some innovative designs. Customers are not stupid - we recognise when prices are going up in order to finance expansion plans that go nowhere, and they will vote with their feet. Steve Bennett would do better to ask for advice for the people who post on here - we have much more common sense and business acumen.