And it smelt and tasted like one too, didn't it?
Brand stigma
- Thread starter heroicos
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And it smelt and tasted like one too, didn't it?
Good subject, thanks for posting!
I think the whole brand thing on QVC is all over the place. They want big prestigious names, promote them endlessly, but at the same time offer some of the most downmarket shite imaginable. So you end up with lulu handbags for £400 and in the next hour a tack-o-rama plastic handbag with removable inserts and an led light on a key fob. Dont even get me started on low rent skincare and make up.... Gale Hayman and Judith Williams with their wonky labels. This is the sort of stuff you find on market stalls.
I mean, you wouldn't go into Selfridges to stock up on your Decleor and expect to find a ****** pink polka dot slanket. Would you?
It makes for a laugh on telly but what exactly is Q's strategy?
I think the whole brand thing on QVC is all over the place. They want big prestigious names, promote them endlessly, but at the same time offer some of the most downmarket shite imaginable. So you end up with lulu handbags for £400 and in the next hour a tack-o-rama plastic handbag with removable inserts and an led light on a key fob. Dont even get me started on low rent skincare and make up.... Gale Hayman and Judith Williams with their wonky labels. This is the sort of stuff you find on market stalls.
I mean, you wouldn't go into Selfridges to stock up on your Decleor and expect to find a ****** pink polka dot slanket. Would you?
It makes for a laugh on telly but what exactly is Q's strategy?
Last edited:
Akimbo
Fluffy
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Welcome to the forum heroicos
QVC have definitely courted the brands we've heard of, but really I'd rather watch them present the weird niche brands which aren't available elsewhere. Some have been real gems whilst others were utter carp, remember the liquid soap maker? I rarely watch a full hour of say Kipling bags or kuhn rikon kitchen stuff but when they used to do those potpourri hours with an eclectic mix of gold jewellery, drain unblocker and slim n lift pants, they drew me into watching QVC originally and I wish they'd bring back QVC Selection hours, household helpers etc.
Tomorrow's BareMinerals/Escentuals (or whatever they're calling themselves this week) will be as dull as ditchwater, endless repeats of the TSV and a dozen other items from the range, which is available in many department stores these days. The US brands which aren't readily available in the UK used to be the real tempters from Q, Laura Geller still has this pull.
Jude xx
QVC have definitely courted the brands we've heard of, but really I'd rather watch them present the weird niche brands which aren't available elsewhere. Some have been real gems whilst others were utter carp, remember the liquid soap maker? I rarely watch a full hour of say Kipling bags or kuhn rikon kitchen stuff but when they used to do those potpourri hours with an eclectic mix of gold jewellery, drain unblocker and slim n lift pants, they drew me into watching QVC originally and I wish they'd bring back QVC Selection hours, household helpers etc.
Tomorrow's BareMinerals/Escentuals (or whatever they're calling themselves this week) will be as dull as ditchwater, endless repeats of the TSV and a dozen other items from the range, which is available in many department stores these days. The US brands which aren't readily available in the UK used to be the real tempters from Q, Laura Geller still has this pull.
Jude xx
Well I can give some insight into why brands want to appear on QVC, particularly some premium, feature-rich products. QVC gives the opportunity to show case your products, controlling the merchandising of the item by providing your own product expert to demonstrate the features and benefits, often without having to compete against your competitors. Not many other retailers do that. As a manufacturer/distributor, you gain the sales on QVC and then you often find that sales of your brand increase as well in other retail outlets. Win/win.
Weathergirl
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Personally I don't give a monkeys whether something I want to buy is from Q, Amazon, ebay or the high street provided I am happy with the price. One of my favourite shops is John Lewis and there are many Q brands in there. With L'Occitane I have bought from Q but equally their own website or the L'Occitane store has often given better prices on exactly what I want.
I try things on Q, keep some, return under MBG and shop around thereafter. I have "grown up" when it comes to supposed "High End" brands, as I often don't find them worth the cost considering where they are made. It's sll just Mark up, not necessarily better and as they say "a fool and his money are soon parted".
I try things on Q, keep some, return under MBG and shop around thereafter. I have "grown up" when it comes to supposed "High End" brands, as I often don't find them worth the cost considering where they are made. It's sll just Mark up, not necessarily better and as they say "a fool and his money are soon parted".
Toril
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As far as I'm concerned, it's no different to buying thing from a catalogue which I'm sure many people have done/still do. It's just that times have moved on and now we don't have to lug heavy books around to buy something ............ we just order in a more 'modern' way.
I don't buy much from the shopping channels any more, but when I was in my "I've just got Freeview frenzy" I bought a lot of things (many of which I didn't want or need) and if people raised their eyebrows when I told them where I'd bought it from, then I just thought ......... 'pffffffttttttt' to them. :wink:
iloveshopping
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I think QVC on the whole offer good quality products. Their prices are not always the most competitive. I can thank QVC for introducing me to some excellent products.
Very much so, peeled off as well
