Stephen Sutton was, thankfully, awarded and accepted his MBE personally, prior to his premature death. We have to be minddful that these awards are made to different categories, i.e. charity work or "services to...", although we may believe that some are more deserving than others. Whilst raising £4 million for charity is an astonishing achievement, which a MBE medal cannot even begin to recognise, creating a nailcare brand, which sells globally, thus aiding the british economy is also an achievement. I would not honour JB for "services to light entertainment", but he does do a lot of charity work, so I can understand that being one of the reasons he got it.
I am by no means a monarchist but, for me, the best thing about the honours system? The americans are so envious of it. The United States, originally being part of our nation, will never have the history we have; history is, by definition, not retrospective. I do think the UK behaved shamefully, on the world stage, with it's treatment of the Princess of Wales. Consequently, the US was only too willing to open it's arms to her.