I've just spotted a bit of a change on the newer Elemis pcmc jars. I bought the set they had on a few weeks ago, 50ml cream, elixir and water mint balm, it was very good value for the marine cream alone, which is mainly what I wanted it for.
Anyway, my nearly used up jar has 'Anti wrinkle day cream' on the front, and 'reduces the appearance of wrinkles, improves skin firmness and hydration' on the label underneath.
The new one just has 'Hydrating day cream' on the front, and 'helps restore a feeling of suppleness, leaving skin moisturised and complexion looking radiant' on the label underneath. No mention of wrinkles.
It looks the same, smells the same etc., but why the change I wonder.
Have they been making claims they shouldn't?