But again how many actually look at the ingredient list on a box? I do because I have mild rosacea and I always check in case there is something which my skin does not like. I do it standing in shops read the ingredient list which is always in very very small print at the bottom of the box. But I can guarantee 99.9% of people do not, they will just go with the speel given by the guest on QVC, AY or if in a shop the SA behind the counter. This is 2 or 3 years unopened and uses within 6 months end of.
Dream Girl, sorry but cosmetic companies are there to sell a fantasy of you will look younger more perfect if you use our products. They are not known for being moral guardians, there might be one or two who really do take things seriously like say LUSH with proper dates on products but that is it. The ads with have 20 somethings as the face of anti-ageing products, photoshop celebs(hell look at Julia Roberts for Lancome you can hardly tell it is her she is so photoshopped) until they are almost cartoon-like.
Rarely do companies get taken to account L'Oreal did for using lash inserts for mascara and few others. Sunday Riley a US brand got into big trouble the other year for saying their ingredients approved by FDA, no they were not. But customers took it as the truth and had real confidence in the brand. The FDA cracked down after two women, yes two women in the whole US complained and took Sunday Riley to court. So they paid big money to them and then the FDA fined them too. So how many hundreds of thousands used the brand worldwide yet never even thought to look into their claims? None.
This week I put a link up to a youtube Jen Luvs and L'Occitane. They paid her to promote the brand as she has thousands of followers in the US. But they did not like what she had to say, she actually investigated the ingredients and claims for the infamous immortal cream and found not true also mentioned their claims of not animal testing but they sell in China which she mentioned. They made her pull the video and she made another one explaining to her followers why she had to pull it. They only want positive airy-fairy, oh this product or brand is wonderful and will do this or that. Yet on QVC AY and Alexis ramble on about L'Occitane and the lavender fields and the wonderful skincare immortal range the everlasting flower. The flower might be everlasting and it is used as a note in perfume but it will do nothing for your skin.