At least they're using 'vulva' rather than 'vagina' to describe it. Meg Matthews was presenting her range on Q telling everyone her wash was for the vagina yet the label was telling purchasers that it wasn't for internal use.
I agree that they're selling snake oil, though. If you have a problem there you should see your GP. It shouldn't be accepted that irritation or dryness is normal. I was prescribed a gel for my 'granny fanny' that has worked wonders. I had a moan to my friend about my 'below woe' and she told me she had had similar symptoms that our pharmacist had sold her a cream for for a tenth of that crap on QVC.
Seriously, though, I'm happy that women are now talking about this sort of thing. My friend's daughter was diagnosed with lichen plants of her vulva at the age of 8 which was not nice for her as she was squirming and trying not to scratch in school and it was attracting the attention of the boys who'd started calling her Squirmy Wormy and other unpleasant names. It's not nice for anyone of any age on any part of the body, but even worse for a child.
An ex-colleague very sadly died from vulval cancer after ignoring her symptoms due to embarrassment. Another friend was diagnosed with cervical cancer at 74. Her treatment couldn't go ahead until she'd used dilators to open her vagina. She was crying telling me this. She'd been widowed at 50, had ignored the dryness that had plagued her through menopause and the walls had 'stuck' together as a result. I was so upset for her when she admitted that it was such a relief to no longer have to endure a terrible sex life with an abusive alcoholic that she wanted anything below the waist to just go away. Awful.
It's a fact of life that many women will have problems with their skin, intimate area or otherwise (I started getting cystic acne on my jawline) around menopause age. There is no need for anyone to buy these hideously overpriced items, though. See a medical professional if it really bothers you and/or buy a gentle moisturise. From experience I can recommend a zinc-based nappy cream to soothe and help skin heal. I used Boots Zinc and Castor oil nappy cream which I'd used on my daughter's nappy rash but I can't get it these days as it's been replaced with more fashionable (expensive) creams with more ingredients than the 4-ingredient Boots version. I object to buying these items that are often linked to 'celebrities' when the old-fashioned stuff worked as well if not better.
Not to bang on about inequality (but I will), can you imagine men buying pricey snake oil for their old chaps? Well, I can, but only if it promised the unattainable like god-like proportions or go-all-night stamina (who perpetuates these myths?). I can't imagine many men hitting their GP for skin problems unless prompted by a partner or family member (my nephew had balanitis after using one of these snake oil creams, which - surprise - contained CBD and had to be nagged by his girlfriend to go as she kept having irritation). Most of us are excellent at ignoring a problem and hoping it will go away but men are champions at it!
I worked in a geriatric unit at a hospital for a few years and while they don't get problems as frequently as women, older men were suffering with skin problems that were age-related (not incontinence as that had its own issues) with intimate skin. Some are caused by hygiene issues but quite a few just had OAP (old age p*nis).
ETA to ask WTF is with their MTick/MGen crap? I did a quick look at it at Companies House and it seems like they're the very definition of snake oil sellers.