It's disgusting tbh and when I get back from town i shall be complaining to the ASA to see if they can investigate this.
To the person asking 'who bid have to answer to', yes, I'm afraid if you go on television and sell something, by saying it does something/comes from somewhere/is authorised by someone then you have to be able to prove it. If not, perhaps I can interest that same person in my new 'holy water' actually endorsed by GOD HIMSELF, poured forth from the golden unicorn, now only £400 a bottle?
I really like to give people the benefit of the doubt, but after the OPI discontinued range turning up on Bid with some story or other I refuse to believe anything now. It's funny, I was once made aware that with shopping telly, we all know about one area of life, mine is PC tech, so when presenters on any channel try and sell something techy, I know pretty much whether its glossed up or really true/relevant, but remember, while I may not know about garden hedgers and am sitting here believing everything I'm being told, someone else out there is doing the equivalent of me when they try and say "2gb of RAM is soooo top spec nowadays" hehe