What i don't understand about BID UP is why all the shows seem to have different 'promotional techniques' for the same item? i don't particularly think they are as despicable as people make out, but their inconsistency really makes them seem that way. Its a shame they don't all just get on the same page. every other retailer employs sales tactics in one way or another. walk into DFS and look at their 'amazing 50% sale' for example or look closely at the 'money saving offer' in your local super market. BID UPS biggest problem as far as i can see is the total transparency of their tactics to their regular viewers.
personally i tend to watch with the sound off lol quote by KatBaker
The different promotional techiniques are down to a number of things - The way the presenter is, some as you probably know just by reading this forum, can spout BS like there's no tomorrow, whereas others attempt to deliver a more, let's say, honest presentation. As most of the stock they sell is "low end" (despite what they say), they need to try and disguise this because their extortionate extra charges turns every product they sell into something that cannot be described as a bargain. They cannot afford to be complacent, they need to come up with different tactics, so that the viewers won't notice that they're not getting the product any cheaper than they could buy it elsewhere (Of course we do notice, and we talk about it on this forum).
Let's say postage and packaging was free, or they charged a nominal amount, do you think they'd waste their time inventing all these "Technical hitches, presenter errors, cock n' bull stories and fake histories for the products"? I seriously doubt it! In reality they have to rely on enough customers thinking " Yes, that radio's a good price at £20 even with the extra £8 on top" But apply this to a £1 bath product, and £9 isn't such a bargain is it? And Yes, I think it is rather dispicable to try and have the customer believe that they're buying something exclusive, high end, special if you like, when it's widely available in shops such as Home Bargains, Savers, Poundland even, and even more dispicable to play on people's vulnerabilites. There's nothing wrong with making statements such as this fire blanket will give you peace of mind, these ice shoes are handy to have when the weather turns bad, this tv simulator tells people you're in, when you're out...but there's a lot wrong with the presenters, who to some no doubt are "a friendly voice in the living room" saying.....my elderly mother went up the road to post a letter and ended up in a&e, and whilst she was there she was burgled, when she got back she put a pan of soup on and it caught fire, sadly she didn't have a fire blanket and her kitchen went up like a tinderbox etc etc etc
You're right about Bid up's only problem being the transparency of their tactics to their regular viewers as we aren't boosting their cash pot.....it's not a problem to the regular viewers because as mentioned quite a few times during this thread "we are clued up, and won't allow ourselves to be taken in by them".