I would like to see the P&P cost reduced. Pre Christmas, I purchased several items from a well known retail outlet with an on line option. It included 1 pair of heavy brogue shoes, 2 shirts, and 10 pairs of socks. I had them delivered to my home the day after for just £3.50. Now that's worth the postage for next day delivery.
In the past I confess to buying the Ocean tv dongle (which is a load of rubbish) which added the usual £7.99 P&P. The weight of that item was as light as a feather but to charge £7.99 is a bit extortionate. Get it sorted bid/PD. Wake up to the power of on line options or your stations will sink without trace.