I am always confused by how 'ingrained' Q presenters seem to be with this product, as some products are 'in the real world' good products, Dyson (which seemingly has a TSV on a weekly basis), Lock and Lock and other beauty brands, so I am surprised that they still want to keep promoting something, that has had a lot of negative press (and even when just testing the product it never lives up to the hype that Q seem to bestow upon it), so I am as I surprised as something as important as skin health care, is one of the most important things to look after when in the sun and if people are actually taking Q as gospel (apart from needing a psychiatrist for believing that what they say is gospel), Q then has a responsibility to make sure that what they are saying is accurate and medically sound (if you think about it Ultrasun (or any sun-cream), is in reality bordering on a 'medical product'. So it is important that the information imparted is medically sound. I know Abi likes to keep on going on about some health authorities prescribe this and certain Police/Fire Forces use them, this may or may not be true (DPA and all that), but surely if they have a legal department (which they insist that they do), then surely this department needs to look again at the 'wider world' evidence given and the claims that are made by the 'sun police sergeant' and try to ascertain who is actually correct!
To give them some (a very small amount) of credit a couple of years or so ago when it first came out that 'once a day applications' were not really viable, they did change their spiel and indicate that in hot countries (this year they have extended that to vulnerable skin (medical/elderly/youngsters) re-applying during the day, this then doesn't make the product that economical. It is probably better to get a 'cheaper' brand, knowing that you have to reapply as that way you are going to get continuous coverage, as because you are re-applying (because the tube states that you should), then you are going to get continuous cover, it will probably work out about the same (especially if like some testers have stated 'budget supermarket' brands are coming out to be good value), then the total cost may be similar.