There is nothing wrong with a cheap copy watch so why don't they be honest and call them what they are.
True, as long as it really is cheap! I bought my ex a fake Rolex once, and for what I paid for it £40 (not that cheap!) it was alright in the fact that he could use it to tell the time, battery didn't last long, looked tatty fairly quickly but for a work watch, fine...then I thought to myself I'd have been better off just buying him a Seconda from Argos and have a proper guarantee with it, and it probably would have worn, and worked better, and I could tell he didn't really like it much as he felt it a little too "flashy" to wear driving his cab! Eventually "Rolex" clasp broke and that was it, wasn't worth repairing.
Even at £59.99 (and the £7.99 of course) I think I'd rather buy a stalwart high street name. If I really wanted a posh watch, I'd save like mad, or bung it on plastic, and most certainly it would be a household name, and I'd want to have a look at it first!
I do totally agree that the presenters are told what they've got to say to a large extent, so all the BS isn't entirely their fault, however, some presenters do seem to relish it, more than others...having said that, they'd like us to believe that they (the presenter) is in total control of the sale. I'm sure you've heard "I'm going to put my job on the line here, but what the hell, you can have it for....x amount, or they have a "fake" conversation with a member of management who allow them to drop the price. FFS, they know how exactly how much they're prepared to let each item for from the outset, it's not a spot decision made by the presenter/gallery on the day!
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