Recently presenters have Been saying "the item has technically sold out" a lot. What does at mean? I assume it means they haven't really sold out but have sold the stock they allocated to that hour. The reason they keep the stock low (as that doesn't make much sense) is so they can shout out "we've sold out 80% of e stock" etc to try and make out the stock is flying out and encourage people to buy. Is that correct?