I agree with you Margaret43: I personally don't have a problem with the name either. But others find it either a) sickly, or b) 'dodgy' in bringing to mind You've Been Framed. The name, I believe, was thought up by her 'girlfriends' here in the UK, and, given how super friendly Stacey is, I think YBF/Your Best Friend seems just straight out friendly to me (and let's 'face' - ha ha - it, makeup really can be 'your best friend', I know it is for me!!!).