I asked the very same question last month when buying the Halo powder from QVC. The brush 29 is dumpier with a similar head to the brush 19. The fm who answered my question(sorry cant remember who) explained that if buying Halo from anyone else other than QVC you received a SB kabuki brush which was not so soft? I have both 19 and 29 and would say they were both great quality brushes, similar, but not the same and well worth a try. Linda