With now FOUR separate channels dedicatd to selling jewellery on the TV (or five if you include Gems' "Deal of the Day" channel), the UK market must surely be overcrowded - especially in a recession.
The question is, which of them will go first? I know some people will say Rocks & Co, but I don't think that's a foregone conclusion - everything but the VERY high-end pieces seems to sell pretty rapidly, sometimes in significant quantities, and even those sell eventually. They have obviously got into the top end of the market, and I reckon they must be making a fair amount of dosh.
Personally, the channel I would miss the least would be TJC, because I find their most of their designs, not to mention the overload of diamonds and tanzanite, boring; but they clearly have a huge fan club, and there is no denying the quality and value of their pieces.
Gems TV has taken some dodgy turns of late, but at they also have some absolutely stunning pieces, and it is still possible to get some real bargains - I'd be very sorry to see them go.
And Rocks TV, of course, will always have a loyal following built up through absolutely outstanding customer service and an amazing personal touch, coupled with consistently great prices.
So it's a tough call... maybe we should have a poll!