It annoys me that we have to award a minimum of 1 star, even if we hate the item. I find the really negative reviews tend to be printed if they begin " I normally love this range but............", thus implying that it's a minor slip-up. I am always very happy to give a positive review, (which reminds me, I really must do a Mally one) but I do think that the negative reviews should be constructive.
There isn't a lot of point in publishing one that just says that the buyer doesn't like the item as it's not really helpful to anyone else. I certainly believe that reviews that suggest we have been mis-sold or misled should be included and much more info on the website, especially for the makeup lines.
I think if people point out that AY, for instance, says something is suitable for all skin types, when it patently isn't, then they should print a correction. Somewhere on the site should be a part where we can go and check on the ingredients as it would be unnecessarily time consuming to list them under each item, but every item should have a link to this bit.