If they do succeed with the CVA then the business can definitely be profitable from now on, any fool can start a business with zero debt and zero set up costs, a warehouse full of stock and a clean slate, it is easy to make money in that situation.
The new format means VERY low costs need to be involved, they can lose a lot of staff, buying teams etc if they are only showing a few products a day on loop, they can use more VT's and pre-records, they have already lost the assistants and half the presenters, get down to one camera per channel,plus a lot of the admin, HR , merchandisers etc would no longer be required. As most products would be shipped from suppliers direct there is little need for warehousing space.
Add to this the massive margins products are now being sold at and it really is not hard to make a profit.
None of this of course helps the current creditors, who stand to gain nothing even if the company starts making money again.