I am so very sorry! I hope you didn't scald yourself
I used to think that Sherlock was one of the better salespeople on the old Bid channels. He was a lot calmer then the likes of Foghorn Jacks and Peter "Just buy it!" Simon, and less smug than many other presenters. But then he started morphing into a beauty expert, and it started going to his head. Rather like the Lidl own brand bleach/Toulet Duck combo he does his hair with. Allegedly
I can't take him seriously at all. Especially when he got a stint as the rentagob for Fabulift on the last incarnation of IW, then turned up on air looking somewhat facially "different" to his usual self. And not in a good way. Cue much amused discussion on here about what he'd had done, and how it didn't exactly show the product he was promoting in a good light.
To give Sherlock his due, he did appear on here and admitted he'd made a mistake with whatever he'd had done. I can't see many other selly telly presenters doing that.
I still wouldn't buy beauty stuff off him, though