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Deleted member 21838
Guest Shopper
Let me get this right..Swan and Edgar was a fairly fancy department store just above Piccadilly Circus Tube station. In fact, I think I recall seeing its lower floor windows along the station's passage ways adjacent to the main concourse area -just where the meths drinkers used to gather in the early 1980s?
It closed down in the mid-'80s, was it? But now, after all those silent years, it has miraculously awoken from its slumbers and launched a range of watches decades later? Is that right? Mr. Swan and Mr. Edgar, covered in dust in a grand old room in the 'Dilly, shaken awake and told WATCHES!!!! Make WATCHES!!!
Until actually seeing the IW watch shows featuring the brand, I had previously thought Swan & Edgar was defunct. A 'dead' company name that presumably somebody then decided to acquire to use for a new one they were launching, and with absolutely no past connection to the original London store. One adopted to add kudos and class to the new business's line of products? A bit like RCA tablets, Blaupunkt TVs etc. But now I am not so sure I'm right, as a clear and much repeated selling line is taken during the presentations about the heritage and history of the watch brand. Can the words heritage and history be accurately used for what I had thought to be a new and unconnected company using an old one's name alone? If that is indeed the case, I would say absolutely not. I would also say that if so, it should be made clear there is no link other than name between the new and former company to allow viewers to make a better informed choice to buy or not?
It closed down in the mid-'80s, was it? But now, after all those silent years, it has miraculously awoken from its slumbers and launched a range of watches decades later? Is that right? Mr. Swan and Mr. Edgar, covered in dust in a grand old room in the 'Dilly, shaken awake and told WATCHES!!!! Make WATCHES!!!
Until actually seeing the IW watch shows featuring the brand, I had previously thought Swan & Edgar was defunct. A 'dead' company name that presumably somebody then decided to acquire to use for a new one they were launching, and with absolutely no past connection to the original London store. One adopted to add kudos and class to the new business's line of products? A bit like RCA tablets, Blaupunkt TVs etc. But now I am not so sure I'm right, as a clear and much repeated selling line is taken during the presentations about the heritage and history of the watch brand. Can the words heritage and history be accurately used for what I had thought to be a new and unconnected company using an old one's name alone? If that is indeed the case, I would say absolutely not. I would also say that if so, it should be made clear there is no link other than name between the new and former company to allow viewers to make a better informed choice to buy or not?
