Stop telling us we're getting a bargain. Do you not realise, if anything it devalues the brand to the consumer if you constantly show a price of £299.99 when you're selling it for £39.99. What the consumer is getting is a product that is correctly priced at £39.99. I'm not saying it's rubbish, I'm not saying it's not just as good as creams priced 10 times more. However rightly or wrongly, those more expensive products command that price due to their history, good marketing over the decades and ensuring their products are stocked in major retailers or, for the top tier products, high end stores only.
When I Google Elizabeth Grant, all you see in terms of retailers are IW, Amazon and Ebay sellers. Oh and their own website, which of course has higher prices. If it is sold elsewhere I apologise.
What IW, QVC etc won't tell you about is the studies that show a basic good quality moisturiser will often give the same results. No, they try to promote the need for a morning cream, a midday cream, an afternoon cream, an evening cream and a nighttime cream. I'd hazard a guess these are pretty much the same creams with a few ingredients added/removed to tweak them enough to satisfy consumer laws.
'And this one has the added benefit of new hydro-elastic hyper-flex protein-mineral flaxi waxi baxi flake technology.'
Tell me this, if all these pills and potions do what they say, why don't all the brand ambassadors, experts and presenters all look awesome for their age? Because they all swear by them, don't they? Without naming names, there's a guy that flogs pills on IW and one of the benefits is hair growth. However I'm pretty sure he's had a hair transplant! And there's a brand ambassador for beauty creams that has a face tighter than a drum!
Jeez consumers, wake up and smell the coffee! You know, the coffee that has beans originating from 'The Isles' ...