To cram more 'shows' in and widen the selling spectrum?
Because - as we are constantly 'warned' - every product is always on the verge of selling out and they can't make the stock last for sixty minutes? (Check out those baskets, folks!)
Because the presenters are struggling to find new cliché's with which to describe the products?
Because, by shortening the window of opportunity they believe more pressure will be placed upon the viewer to 'check out those baskets, folks'?
I would say points 1, 3 & 4 are a good bet, 2 i would disagree with as it rare to see products sell out within an hour, despite what they claim. Often you can go to their web site and items that they claim sold out are still available.
Something else i noticed, is they seem to have done away with the catch up on their web site, was handy for checking back what was said in programs. They also did away with (recently), the small video clips they had with product descriptions, that used to be handy for checking prices they had on previous shows, especially as virtually everything is being sold at the lowest ever price.
See we are being treated to the needing dog this weekend, gave up on the show last night after the first ten minutes, so much rubbish and misinformation was unbelievable, what the hell is "military grade surgical stainless steel"
. The Martin guy has sunk as low as Peter Simon when it comes to deceitful selling tactics.
Martin claimed that IW had the whole stock in the world for the pick of the day, shame nobody told these folk.
<<06-4326.04.005>>, Active Duty by Swiss Military Hanowa Classic Swiss Military Hanowa Mens watch 06-4326.04.005. Colors > Dial: Brown, Strap: Brown, Case: Silver. Very comfortable Calf leather strap. The water resistance is 5 ATM. A scratch proove anti-reflecting, Saphire glass protects your...
www.timeshop24.com
And just tuned in and we have Haley saying if you saw this in a Jeweler, you would be putting a 3 in front of £184, so £3184 for an IP plated Diver's watch, which has only 100 mtr rating and has a Ronda quartz movement that can be bought for under £20, just ridiculous the nonsense they get away with.
See there is a new watch brand tomorrow, Reign, by the the same company as Heritor, so expect many reference to the inflated RRP on Reign's web site and the fantastic savings we are getting. More made in China heirlooms to insure and hand down to future generation.