I saw that on trust pilot, re the loo roll, although to be fair to IW (didn't see show they are complaining about, so could be how they worded it on the show) they have been selling that Bamboo loo roll and tissues for a few weeks, think they started selling it just before all this virus stuff started, although even at IW reduced prices it's rather expensive loo roll.
I have noticed they kinda throw in that something is going on a few times without actually mentioning virus, like today, Paul B and the Jane Plan, saying it's not a diet, but healthy eating plan, so if you want to start eating healthy, or If you like the idea of getting some food delivered to your door right now, that last months and months, then this is the way to go.