Today they had Paul 'Shreque' Becque followed by De Knees selling eLife electric bikes, both on their own for an hour each. Normally when Ideal World sells bikes they have a "fitness expert" (usually Mr Brittas) alongside a regular presenter, but this time they replayed clips from a previous presentation in lieu of said "fitness expert". One of the clips used had Peter Simon saying that run flat tyres on cars were essentially the 'same' sort of thing as puncture resistance, which anyone who knows anything about tyres will know that's complete nonsense; "run flat" means a car tyre can keep rolling without air at relatively low speeds over a fairly short distance (usually enough to get you home or to a safe destination) whilst puncture resistance refers to the tyre being less likely to puncture in the first place.