I have to be honest, although I fully understand why advertisers do it (get celebs to promote their products) and why so-called influencers do it, it's always had zero influence on my buying choices. Whether A lister or Z lister, I couldn't care less what products they use, whether paid to promote the product or not. And I include celebs I like in that. e.g. I like Bon Jovi, however if I was in the market for a car and Jon Bon Jovi started appearing in ads for Ford cars, that wouldn't steer me (pardon the pun!) towards Ford one bit.
I actually feel a bit sorry for those who do buy into it all. Like those who believe the family, friendship fun guff spouted by selly telly.
Without being harsh (this is more an observation than a judgement) it feels like Sally
thinks she is an influencer (and desperately wants to be seen as one) rather than actually is one.
Sorry Sal!
Her social media following is only in the tens of thousands, not the hundreds or millions. Her engagement metrics on IG and YouTube aren't exactly on fire, and her follower count has been static for years - not a sign she's exactly
hot property.
Still, being an influencer is as much about the audience as the person. Big numbers aren't necessary if the followers are captive: i.e., a large % of the right demographic they want.
What's the average age of her followers likely to be? She's only "famous" from selly telly, which skews older. Most fashion, makeup, etc brands target the 18-35 demographic since they're most lucrative/mouldable/receptive to chasing trends to stay up with their peers.
Would they follow her? She's hardly a spring chicken. I can't see teens and uni students coming across her profile and 'seeing themselves' in her, thinking "yeah, I need to take advice from this lady".
Which means all her fashion tips on social media (which curiously
rarely feature IW brands) about trends that "celebs" are wearing, etc are likely being seen by people of an age more concerned with SAGA than Prada.
Beyond her brief stint as the face of Proto-col prior to coming back to IW3, has any brand actually paid her to post about anything on her social media?
Cos if not, she's not an influencer anywhere other than in her own head.