- Joined
- Mar 30, 2019
- Messages
- 6,019
QVC have a guest from Emma on there, why did IW use fake guests
Probably because it's Emma's premium mattress so want an actual mattress expert instead of a pretendy one.
It's also a different type of show, IW don't sell Emma mattresses, the show is basically an advert paid for by Emma, they hire IW and IW staff to produce a show promoting their mattresses with IW getting paid for the show/hire studio & staff and probably a small percentage of any sales Emma get on their web site from the link that IW customers are told to use. QVC on the other hand are actually selling the mattresses.