- Joined
- Mar 30, 2019
- Messages
- 6,141
Let me say this first of all. People, whether buying for themselves or a gift, can obviously buy whatever they want. And budget is often a consideration, we get that.
However, I must admit, if I was buying beauty stuff for the lady in my life e.g. birthday or xmas, I'd be more inclined to buy either the brand I know she swears by or, failing that, a well known brand at the prestigious end of the scale.
Might EG be just as good, as in the actual product inside the tub? Yes, of course. However it's often to do with so much more than that. This is why global brands ARE global brands, because of years of heavy investment in marketing, backed up by a decent product.
It comes back to the scene from 'The Office' where David Brent buys a Sergio Georgini jacket, attempting to emulate the cool regional manager who wears an Armani jacket. Might the Sergio Georgini product be as good? Yes. For a 10th of the price? Yes. Okay unlikely but you get my point.
But which would you rather have?
If it was that great, they would be maximising every sales opportunity that was available to make the company's future secure, ie they wouldn't limit themselves to only selly telly, they would expand into other retail outlets as well.
The fact that they don't, tells you exactly why certain brands only sell on TV channels, ie they have easy access to a mass market that is full of customers that are easily persuaded, and very suceptible to manipulation and of course Selly telly is only to willing to aid in using these tactics. Such tactics are far easier to achieve on Selly telly than face to face in retail stores, where they are more likely to face resistance not only from the customers but the retail outlets themselves.