No, they've always been on the go, for a spell after the quartz crisis, they stop making mechanical movements and disappeared from the western markets, but were still big in Far/Middle East. The re-appearance in the last decade is just them trying to get back into the Western markets again.
https://en.wikipedia.org/wiki/Roamer_(watchmaker)
BTW Roamer share the same buildings as Swiss Military, probably why Martin is connected with promoting them. You see the outside of the building at about 9 seconds.
I've the green dial off that Rockshell, dial looks brighten/greener in better light.
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