cheeky chappie
Registered Shopper
- Joined
- Jan 2, 2013
- Messages
- 2,668
Again this is just me, however I've never really been interested in 'buying into a brand' where I can't afford to buy their main products. I like Porsche and would love a Porsche car. However buying a Porsche watch would just serve to depress me that bit more as it would remind me I can't afford to buy into the brand properly.
On one level I don't blame them (IW) much of sales is promoting the aspirational, however it adds to what we've said i.e. who their target demographic is.
On one level I don't blame them (IW) much of sales is promoting the aspirational, however it adds to what we've said i.e. who their target demographic is.