Although they're all guilty of it to varying degrees, Mike M is one of the worst for just turning on his selly telly presenter autopilot at the start of the show and trotting out one cliched and overused IW sales phrase after another, some of them exclusive to him. I've not watched him for a while but if I recall, once the show has barely started he starts trotting out stuff like ...
We're already crazy busy guys!
Internet has gone into meltdown guys!
Listen, I say this not to pressure you ...
Blah blah blah. The fact he spouts this guff whether it's 9am, 4pm, 9pm or midnight tells you it's guff cause we all know they're not busy 24/7, no matter what they tell us. I genuinely wonder what he would say (and his colleagues cause they're in the main just as bad) if you were able to chat to him the day after a supposedly 'almost sold out' show and present the figures you've posted. Joking aside I wonder what their defence would be if you said 'but you kept on mentioning how stuff was selling out Mike, me confused?'