They're part of the Resultco company, they have about 17 different brands all with weird and wonderful stories about the brand and the watches, usually it's Emma "Miss Precision" Boydell that acts as the pretendy expert guest for them, one of their brands is on tonight Elevon.
Miss precision will be claiming tonight, they are made from high quality materials, with precision Japanese movements comparable in quality to top Swiss brands. In reality just run of the mill affordable/cheap watches from China with alloy cases and dirt cheap quartz movements. And the Breed watches are similar.