Not defending them but I would assume some of the info can get rather technical, so easy to get it wrong or muddled up when doing the pitch. If they had a presenter that only did watch shows then maybe more info could be included.
I'd be interested to see the actual figures they sell, rather than just what the presenters allude to.
The tactics they use on price and how many they have left to sell somewhat reminds me of the ones used by salesmen for alarms, double glazing, etc, that used to feature on shows like Watchdog. Must buy today to get this deal, ringing the boss to get the price down, etc.
I personally would put a good chunk of them in the considered purchase category. We did see some brands with models below £100, some well below that actually, but that doesn't seem to be the case now.
Is that IW adding that info or the vendors pushing it?
Plenty of brands out there not owned by the original company. Beldray and Tower in housewares. In sportswear, Kangol, Slazenger, Lonsdale to name a couple.
The watches though drive me nuts, using a name of some long-dead guy who made a clock or something and making it sound like they started a company then and its been running since,
+1 to that.