There are several dinosaurs on there. They’ve done more or less the same routine for 15 or 20 years now. Nothing has changed with any of them. They big up the goods and do it theatrically well - well, one of them does. And they keep getting hired. No wonder they think that their routines are still vital today. Maybe they do shift a lot of goods on their particular slots. But is that despite them, rather than because of them – we don’t know. I.E. do people buy what they see as good value, and not because of what the presenter is doing.
People like Rob take a very different approach. You can see it from watching him that if he thinks a product is decent and he believes in it, he’ll put some effort into specifically talking about it. If on the other hand, he has been given a piece of tat to sell, he’ll focus on other things away from that product. It is subtle, but it is telling nonetheless. Mason, if he has some good gear to flog, has encouraged me to buy in the past - those U.S. Polo Association clothes on the previous version, for example. But all he was doing was enhancing what was a good product at a very good price anyway. There is no way he or any other presenter is going to get me to buy what I see is a piece of rubbish, despite what they say. I think people like Peters think they can do that very thing simply by hysterically exaggerating the imaginary kudos of say, some vile plastic flashing lamp by telling people it should be in the Louvre, when it should actually be in the dustbin. It convinces nobody and puts off most.