By current design it is an outdated way of buying. The presenters often gear their language to appeal to older people in general. ‘Please buy because you’re helping the ‘family’ out - ME!! some of the more desperate plead. You are shown the goods for sale at their pace. The seller (the presenter) has often done little research on the product and knows little about anything to do with it. It’s like buying a used car from somebody’s standing in from the newsagent across the road. The presentations feature one brand only, last half an hour to an hour, with no other choices in the meantime.Then you are TOLD how long it will take to send them out and how they sent it. Their choice, not yours. If you order online, make a mistake or later change your mind, there are often no options to cancel - leaving you the hassle of receiving goods you don’t want and having then to send them back. If I want to buy an air fryer, say, online. I go to a major online retailer, read the specs, read the reviews, check the sending options, and then check similar air fryers they have on sale to directly compare. If I order one and subsequently change my mind, I have clear cancellation options - even post dispatch with some companies. I have confidence that what I order is going to be the right thing for me, because I have had the time to compare, and know when and how the goods will be delivered to me, and with my input. I have also been given a clear and flexible returns policy, and essentially been put in control of what I buy. Why would anybody used to shopping that way choose the former way of buying? without radical change, shopping television, I feel will be a historical and nostalgic look back in 20 or so years. No more.